Channels · SMS marketing
The three-minute channel.
Texts get read in minutes, which is exactly why most brands ruin the channel in a quarter. We run SMS the way it earns its keep: high-intent moments only, real consent, quiet hours, and caps that count across every channel you send on.
Solstice
Text message
Delivered · 12:41 pm
Where SMS earns it
Deadlines, not newsletters.
SMS is for the moments where minutes matter: a cart about to expire, a restock that will sell out, a delivery at the door, a winback code on its last day. Everything slower belongs on email. That split is what keeps open rates high and opt-outs near zero.
- Cart and checkout saves when the session is still warm.
- Back-in-stock and low-stock alerts to the exact waitlist.
- Delivery updates that quietly build trust for the next order.
- Winback deadlines that convert the lapsed before they are gone.
Quiet hours
Sends hold until the subscriber's local morning. Nothing lands at 2 am.
Frequency caps
Caps count across email, SMS, and WhatsApp together, per person.
High-intent only
Cart saves, restocks, delivery, winback deadlines. Newsletters stay on email.
Consent
Opt-in that would survive an audit.
Every subscriber has a consent record with a source, a timestamp, and proof. Marketing and transactional messages ask separately, STOP works instantly, and the suppression list syncs across every tool. Boring, until it is the thing that saves you.
Consent record · per subscriber
maya.rao@abc.com
- Marketing SMSOpted in · checkout, 14 Jun
- Transactional SMSOpted in · popup, 2 May
- Proof kepttimestamp + source + IP
- STOP and HELP honored instantly, suppression synced everywhere.
- Marketing and shipping updates ask for consent separately.
SMS never fires alone.
Every text is a step in a flow that already tried email first or knows it should not. That orchestration lives on the omnichannel page, and the offers it carries come from offers and discounts.
Find the moments your store goes silent.
The free audit maps where a well-timed text would have saved the order: expired carts, missed restocks, lapsed regulars. You get the list either way.