Features · Offers & discounts
Discounts that earn their keep.
Most stores discount by panic: a blanket sale when revenue dips, margin be damned. We run offers like inventory. Every code is unique, priced against real margin, aimed at one customer, and tracked to the order it produced.
Winback offer · Maya Rao
SOLSTICE-MAYA-15
15% off · one use · hers only · expires Sunday
- Product margin68%
- After discount + shipping46%
- Margin floor30% · clear
Generated for one customer, tracked to one redemption, priced against real margin before it ever goes out.
Margin guardrails
A floor the system cannot cross.
Before any offer goes out, it is priced against the product's real margin, shipping included. Below the floor, the offer does not soften; it changes shape. Free shipping, a bundle, a gift, anything but selling at a loss on autopilot.
Blocked by guardrail
20% off Night Repair Cream
Would land at 27% margin, under the 30% floor. The flow fell back to free shipping instead, and the sale still closed.
Allowed
15% off Glow Serum refill
Clears the floor with room to spare. High repeat rate makes the discounted first refill a bargain for the brand.
The floor is set with you once, in plain numbers, and the system cannot cross it. Not for a campaign, not for a deadline, not ever.
The winback ladder
Escalate only as far as you must.
A lapsed customer does not get your best offer first. The ladder starts with no discount at all, and most winbacks close on the early rungs. Every step is a unique code with a real expiry, and buying at any point exits the ladder immediately.
- Most returns happen before the discount rung is reached.
- Unique codes mean no leaks to coupon sites, ever.
- A hard ceiling keeps your full price meaning something.
Winback ladder · lapsing regulars
Day 60 · No discount
A reason to return: what is new, what they loved.
Day 75 · 10% off
First real incentive, unique code, short expiry.
Day 90 · 15% + free shipping
The final rung. It never goes higher than this.
Anyone who buys exits the ladder instantly. Anyone who does not gets the sunset flow, not a bigger discount. That is what keeps your full price believable.
The offer is the last piece, never the first.
Who deserves an offer is segmentation's call, when it goes out is the flow's call, and the channel it rides on belongs to the omnichannel system.
Find out what discounting is really costing you.
The free audit shows your blended discount rate, where codes are leaking, and what unique codes with a margin floor would save at your volume.