Channels · WhatsApp marketing
Where your customers actually reply.
WhatsApp is the only marketing channel that is also a conversation. Customers pick products, confirm reorders, and ask questions inside one thread. We set it up, write the templates, and run it, opt-in first and by the rules.
Solstice
Business account
Order placed in chat · 30 sec
Why WhatsApp
The inbox your customers never ignore.
For a large share of the world, WhatsApp is the default way to talk, including to brands. If your buyers are in India, the Gulf, or anywhere the green icon lives on the home screen, this is the channel with the shortest path from message to money.
The default inbox
In India, the Gulf, and much of Europe and LatAm, WhatsApp is where customers already talk to businesses. Email competes with noise; WhatsApp competes with family group chats, and holds its own.
Replies, not just reads
The channel is conversational by design. Customers ask sizes, confirm orders, and reorder inside the thread, which no email can do.
One thread for everything
The welcome, the offer, the delivery update, and the support question live in the same conversation, so context never resets.
Conversations that sell
Keyword in, order out.
A customer taps a keyword and the thread does the rest: product picks from their history, a reorder confirmed in two taps, a delivery update in the same place. When a question needs a human, the thread hands off with full context, wired into the same system as your post-purchase support.
- Keyword-triggered journeys for welcome, reorder, and preferences.
- Product cards and order confirmation inside the chat.
- Support and marketing in one thread, no context resets.
Keyword triggers · live
- REORDERReorder journey
Last order pulled up, confirmed in two taps.
- TRACKLive delivery status
Carrier status in the thread, no portal login.
- PICKSProduct recommendations
Chosen from their history, not a generic bestseller list.
- HELPHuman handoff
A person takes over with the full thread attached.
The rules
Strict rules. Good. They keep the channel valuable.
WhatsApp guards its inbox harder than any other platform, which is exactly why messages there still get read. We treat the rules as a feature: real opt-in, approved templates, the 24-hour conversation window, and a one-tap exit that syncs across every channel.
How we keep the channel clean
Opt-in first
Nobody hears from you on WhatsApp without explicitly asking to. Checkout, popup, or a keyword they text you.
Templates approved
Outbound messages outside a live conversation use pre-approved templates, written once, reused everywhere.
24-hour window honored
When a customer replies, the conversation opens. When it closes, we go back to templates. No gray-area sends.
Easy exit
One tap to stop. Suppression syncs to email and SMS too, so leaving one channel never means being chased on another.
One channel in a bigger loop.
WhatsApp carries the conversation; the omnichannel system decides when it is the right channel to use. Support threads plug into post-purchase customer service, so the same thread that sold the serum answers where the package is.
See if WhatsApp is your missing channel.
The free audit looks at where your buyers are and how they engage today. If WhatsApp would out-earn a channel you are paying for, you will see it in the numbers.